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Summary

In this rapidly changing digital marketplace, an electronic business marketing major from Western Michigan University will give you the skills needed to prepare you for a career in e-commerce, digital marketing, mobile marketing, social media, and Web and mobile application development.

Created in response to significant industry and student demand, our program uniquely combines business, marketing and technical aspects of electronic commerce, providing you tremendous advantages in the employment arena. Through this major, you’ll have the opportunity to select either an information systems or marketing track, setting you on a path to success.

Scholarships available Yes

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