Bachelor | Information Systems

Bachelor of Business Administration (B.B.A.) - Marketing

Information Systems



The primary mission of the Marketing BBA degree program is to provide educational and professional training relevant to the practice of Marketing, couched within a broader Business Administration background which will allow graduates to become productive members of their profession.

Goal: To equip students with discipline specific knowledge and skill sets that will make them desirable candidates in today’s professional job market and will ultimately lead to successful careers, responsible citizens, and effective leaders in the business field.


  • Oral Communications
  • Written Communications
  • Ethics
  • Critical Thinking
  • Technology
  • Global
  • Discipline Specific Knowledge


  • American Marketing Association (AMA) student organization
  • Career Services integrated within the College of Business
  • Program geared to support job opportunities within the region
  • Advising integrated within the College of Business
  • Internship opportunities
Duration 4 Years
Presence of students On-campus
Total number of enrolled students 179
Tuition and fees per year 4300.00 USD
Scholarships available Yes



A study of voice and data communications technologies, concepts, and applications, including communications terminology, hardware, software, protocols, and managerial issues in data and voice communications.  Topics will include alternatives available in hardware, software, and transmission facilities, design integration, selection and implementation of communications solutions.  In addition, students will explore the current and future impact and direction of these technologies.  Lab fee $15. Course Fee $15. Undergraduate Catalog. 


Database concepts and structures. File and data management principles underlying database construction. Fundamental types of database models, with emphasis on relational databases as well as on major non-relational forms. Practice in analysis, design, development, and optimization of working database applications on a variety of problems. Small and large system databases will be considered. Prerequisite: BCIS 3332 or BCIS 3333 or approval of department head. Lab fee $2.



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Dr. Schuessler is the Associate Dean of the College of Business at Tarleton State University. Previously serving as the Deparment Head for Marketing and Computer Information Systems, Dr. Schuessler teaches undergradaute and graduate classes in networking, and graduate classes in e-business and the MS-IS capstone course. His research interests revolve about computer security, data breaches, and information systems security effectiveness.