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Bachelor | Information Systems

BBS BUSINESS & MANAGEMENT (BMA)

Information Systems

Summary

This degree includes an opportunity to take a one-year CV-enhancing work placement (subject to availability) which provides valuable experience and increases employment opportunities upon graduation. As well as learning to communicate, analyse and think critically, there are plenty of opportunities to work in and lead teams: all of these are skills which are sought after by employers in the modern workplace. Throughout the programme, students are encouraged to engage with subjects and sectors that they may not have considered before; in doing so they can uncover new future possibilities for themselves.   Choose this option if you are interested in

  • a business degree that gives you a broad understanding of business, coupled with opportunities to deepen your knowledge through work placement and specialist options in management and marketing, operations, innovation and entrepreneurship amongst others;
  • how businesses motivate, organise and manage people, teams and customers;
  • understanding the principles and practices through which business is organised to create and capture financial returns;
  • gaining an excellent appreciation of the functional areas that are the engine of a business including: marketing, management, operations and supply chains, information technology, strategy and leadership;
  • learning key skills for lifelong work, including how to analyse and think critically about how to solve business problems;
  • availing of the opportunity to take a work placement in a multi-national or Irish firm for a year (subject to availability) – providing you with practical business work experience that can enhance your employment skills upon graduation.

 IT related modules available to this course include:

INTRODUCTION TO MANAGEMENT INFORMATION SYSTEMS

The objective of this course is to present current issues in the management of the information systems resource. This course is centred around the fundamental premise that the primary role of information technology is to provide organisations with strategic advantage by facilitating problem solving, increasing productivity and quality, increasing speed, improving customer service, enhancing communication and collaboration, and enabling business process restructuring. Rather than focusing on the technology itself, the emphasis is placed on the innovative uses of information technologies. In addition, the course will expose participants to debates on current issues in business information management and to create an awareness of the usefulness and limitations of information systems in organisations.

SOCIAL MEDIA

In a digitally connected world, it is becoming increasingly important that social media and social networking skills are integrated into our business and marketing programmes. Social media has grown to be one of the primary communication channels on the internet. It has also become an essential component to many organisations in their digital marketing strategies.

This module addresses the many issues surrounding this phenomenon, and provides a high level overview to help individuals and firms navigate social media to gain a competitive edge. As well as covering the theoretical underpinnings of social media and its relationship to business objectives, it also requires students to undertake a practical examination of how to make use of social media for the purposes of information gathering, the maintenance of business contacts, market design, and decision-making. This module enables course participants to harness the power of social media as a core driver of the marketing strategy for their organisation. The module introduces you to the concept of engaging with, and acquiring customers using the creation and sharing of media content. On completion of this module, the learner will understand the value of social amplification and what makes content shareable within social networks.

This module equips the student with the knowledge and skills to target your audience select your platform and make use of social listening and competitor analysis and to successfully resource a content management function. Finally, the module seeks to provide students with a set of tools to gauge social media practices and performance. In part, the module will develop a theoretical awareness of the different values of specific social media within a polymedia environment. 

GLOBAL IT BUSINESS INTELLIGENCE

The internet revolution has brought to life a new ecology of networked digital media, radically changing the way we work, play, and communicate. Businesses worldwide face a fundamental change in the ways that consumers interact with brands and each other. As the speed of communication increases, business must have the capacity to respond rapidly to changes in the environment. Social media has helped give consumers a voice, connect them with their friends and other like-minded consumers, and has given them considerable power over marketers and brands. Technologies such as cloud-based storage systems and VOIP systems and on-line collaboration systems have enabled Globally Distributed teams to work together more effectively.

This course focuses on two particular aspects of IT-Enabled International Business Communication:

(a) how business has (and has not) changed due to the rise of social media. It will equip students with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media and consumer-to-consumer social interactions for achieving business and marketing goals. The emphasis of this course is on the various social media channels available to marketers, how to build social marketing strategies, and how to track their effectiveness. Also, since social media is heavily technology-driven we will cover relevant related aspects in digital marketing more broadly, as well as emerging topics in electronic commerce, mobile marketing, and social media startups. 

(b) how students can become equipped to be more effective in Globally Distributed teams both personally and professionally, in a range of multimodal environments. As well as covering the underlying information technology, this course explores techniques for building, leading, managing, and motivating teams that reside in multiple locations. The course addresses methods to overcome the challenges of leading a virtual team with members in various geographical locations, including satellite and global offices and telecommuters. Concepts covered include virtual team structure, knowledge sharing, and knowledge management systems in a virtual, distributed team.

MANAGING INFORMATION TECHNOLOGY FOR BUSINESS

The aim of this course is to show that the effective use of modern Information Systems (IS) in Business depends on understanding the relationship between the system and its context. The difference between success and failure depends on managing the elements of that context as a whole, not just the technological aspects. An ‘interaction model’ will be introduced that will drive the agenda of the course – exploring the nature and roles of stakeholders, outcomes, implementation and learning, and internal and external contexts

 

 

Highlights

  • Work placement
  • Industry collaboration
  • Flexible curriculum

Majors

Business and Managment
Our management degrees offer students insights into all of the major functions of business and the most opportunities to choose from a range of optional modules in second and third year. This structure is because managers are generalists and organisers. They need to know the fundamentals of all major aspects of business: from thinking about the business as a whole and its strategic direction; to organising the workforce, how information technology can be managed to organise work effectively; how supply chains can be managed locally and globally; ensuring that we manage costs and revenues effectively so that we can achieve our goals.
Schedule Full-time
Duration 3 Years
Presence of students On-campus
Scholarships available No

Courses

Lecture

This module considers the analysis, formulation, and implementation of strategy. Students are introduced to the concept of strategy from a variety of perspectives. Students gain an appreciation of strategic analysis of the competive environment and competitive strategy; considering strategy from a resourse based perspective; and understanding the role of vision, mission and organisation purpose. Both corporate level-strategy and business level strategy are explored and students are exposed to the methods of strategic development and processes through which firms’ grow. Business model innovation and the role that strategy plays in innovation is also explored.

 

 
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Editors

Have you met...
People

Roger Sweetman lectures in Information systems. His principal teaching interests are around project and portfolio management, the role of technology is business and social media. His research focuses on complexity in Software Project Portfolio Management and he is associated with the LERO research centre. His research  draws on complexity theory to improve the day to day management of portfolios of IS projects. He has extensive public and private sector experience. He initially worked as a software design engineer with a number of ambitious companies in the IT storage and processor design sectors. He then joined  the Department of Marine as a project scientist, providing storage solutions for the Irish National Seabed Survey. Before coommencing is doctoral research he worked for 5 years in the Research Accounts Office of NUI Galway. He is also a qualified accountant and holds an MBA from NUI Galway

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