In today's competitive business world, companies introduce many change projects to stay abreast of competition. These projects range from bringing in new technologies to total quality management initiatives, business process reengineering, and reorganization. Such projects typically aim at improving efficiency, innovativeness or effectiveness of working and therefore gaining competitive advantage for the companies in local or global markets. However, many of such projects fail to deliver optimum results. In this course, we focus on the two key change actors (change agent and change recipient), and their interactions, to explain success or failure of change projects. You will learn about these three elements (change recipients, change agents and their interaction) from the relevant theories as well as from practice (how companies do this in real life). To learn from the practice, you will conduct your own research in a company by interviewing a change agent and a few related change recipients, conducting a survey and then analyzing your findings with your research team. This course will provide you with the experience in doing your own research in the field of change management through conducting interviews, preparing data for analysis, executing qualitative and quantitative data analysis, and reporting your findings.

Learning outcomes

Students are able to: (1) differentiate and apply the theories related to human factors on the level of the change agent, the change recipient, and in the exchange between agent and recipient; (2) explain the connection between change and key leadership styles based on theory; (3) explain and evaluate the different responses of change recipients to change and change styles; (4) explain and evaluate the different types of interactions between a change agent and a change recipient that play a role in situations of change; (5) apply the different types of human factors (see educational goal 1-4) into a small-scale research project; and (6) write and critically review a scientific paper about the research project.

Number of credit hours per week 3
Course eligibility Compulsory
Presence of students On-campus