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Summary

 

In this course, students get an overview of the economic aspects of enterprise foundation (entrepreneurship). Theory and empirics of the evolution of markets represent another important topic. Moreover, this one week condensed course offers a practical forum to support the foundation of an enterprise respectively a Web Startup. Students get a feeling for real life venture creation by going through the steps of taking an idea from inception to launch. In the experiential learning seminar, the professor gives a lecture at the beginning of each day of the workshop. Then the teams work on case studies. Next, they present and discuss the findings related to the topic of that day. The methodology discussed in lecture and the case study is applied to the (IT) venture idea of the students. The students also have to deal with intercultural aspects of corporate foundations.

 

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