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Department Digital Business

Information Systems

Summary

 

The Department Digital Business (www.fh-ooe.at/digital-business) in Steyr is part of School of Management of University of Applied Sciences Upper Austria. The School of Managment conducts research and development in close coordination with the needs of the economy, which guarantees a rapid transfer and adoption in industry as well as society.

 

The Digital Business Department is concerned with the changes and resulting requirements of digitalization - issues which have emerged due to the wide use of the internet and other new technologies in business and society. By 2015 FHO has processed 334 R&D projects whereas 64 had an international focus. The total turnover of the same year was € 14,28 Mio. FHO was participating in 14 FP7 and H2020 projects, 4 of which as a coordinator All national, European and international R&D projects are handled through a central coordination to easier manage financial and organizational aspects of R&D projects at the “FH OÖ Forschungs & Entwicklungs GmbH.

 

The main study programs of  the Digital Business Department are:

  • Bachelor Marketing and Electronic Business (www.fh-ooe.at/meb)
  • Master Digital Business Management (www.fh-ooe.at/dbm)
  • Joint-PhD Program Digital Business International (www.fh-ooe.at/dbi)

 

Bachelor Programs

Master Programs

Digital Business Management (www.fh-ooe.at/dbm) Digital media and technologies have a strong influence on our business world and our society. They change competition in digital business and require new, innovative business models. Digital Business Management, the first Master’s degree programme offered by a university of applied sciences in cooperation with a traditional university looks at this dynamic competitive environment, influenced as it is by lasting digitalization of business processes, new entrepreneurship, global markets, interculturality, the increasing importance of intra-channel marketing measures and digital interconnectedness.

 

The Master’s degree programme, DBM is the first study programme in Austria to be offered jointly by a traditional university and a university of applied sciences. It therefore combines the benefits of both education systems, namely practical orientation and scientific nature. As a student you get to know both systems, with the best organizational framework for completing a Master’s degree programme in the minimum study time of four semesters. This enables you to study purposefully while pursuing your career at the same time. The program is taught for part-time students which means, that it is held on Friday afternoons, all day Saturdays and 2 intensive weeks a year alternately at the JKU Linz and at the Upper Austrian University of Applied Sciences Steyr campus.

 Focus of the Studies:

  • Sales and Sales Management: ability to conceptualize, evaluate, push forward and control strategic sales decisions.
  • Digital Business and Digital Marketing especially in
    * E-Business, E-Commerce, Mobile Business  Strategic Aspects of Digital
    *
    Business and Information Management  Entrepreneurship, Business
    *
    Modelling and Project Management Social Media, Digital Marketing und
    *
    Multichannel-Marketing
  • Leadership and Management Competence
  • Methodological competence in science and practice Creativity, innovation and implementation expertise

 

 

People

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People

Andreas Auinger is professor for Digital Business since 2006 University of Applied Sciences Upper Austria, School of Management in Steyr. He is founding Head of Studies of the Masters Programme “Digital Business Management”. He earned his master’s degree and his Doctorate in Business Informatics at Johannes Kepler University of Linz. His main research areas are E/M-Commerce, HCI, Social Enterprise and Innovation Management in the context of Digital Business.

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Editors

Have you met...
People

Andreas Auinger is professor for Digital Business since 2006 University of Applied Sciences Upper Austria, School of Management in Steyr. He is founding Head of Studies of the Masters Programme “Digital Business Management”. He earned his master’s degree and his Doctorate in Business Informatics at Johannes Kepler University of Linz. His main research areas are E/M-Commerce, HCI, Social Enterprise and Innovation Management in the context of Digital Business.

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