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Summary

Students from other programs have the opportunity to choose one of the following majors in information systems:

  1. IT-Controlling
  2. Information Systems and Information Management
  3. Entrepreneurship and Innovation Management

 In these majors, important topics like entrepreneurship or innovation are discussed.


Highlights

  • interdisciplinary
  • entrepreneurship
Scholarships available No

Courses

Project seminar

 

In this course, students get an overview of the economic aspects of enterprise foundation (entrepreneurship). Theory and empirics of the evolution of markets represent another important topic. Moreover, this one week condensed course offers a practical forum to support the foundation of an enterprise respectively a Web Startup. Students get a feeling for real life venture creation by going through the steps of taking an idea from inception to launch. In the experiential learning seminar, the professor gives a lecture at the beginning of each day of the workshop. Then the teams work on case studies. Next, they present and discuss the findings related to the topic of that day. The methodology discussed in lecture and the case study is applied to the (IT) venture idea of the students. The students also have to deal with intercultural aspects of corporate foundations.

 

 287
Lecture
- Business Intelligence - Business applications - IT-architecture management and in particular service oriented architecture - IT-Integration after Mergers & Acquisitions - Organisation of Information Management - Standardization decisions in the context of Information Management - IT value proposition
 325
Lecture
The lecture covers principles of Internet Economics from a theoretical and applied perspective. The first chapter focuses on the characteristics of digital goods and the digital network economy. Using examples of software and media industries, digital value chains, digital rights management and multi-channel management are explained. In the second chapter the main principles of the software industry are presented. After a brief market overview strategies and organizational aspects of the software industry are focused. Following the importance of partnerships and acquisitions in the software industry is discussed using different examples. The effects of the centralization on the software industry will be worked out in the chapter on software clusters. In the chapters on sales and pricing strategies the current state of research and their impact on the practice is explained. The opportunities and challenges resulting from the characteristics of the digital market are also presented. New trends, such as Software as a Service and Cloud Computing complete the lecture. The lecture will be supplemented by guest lectures.
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Overall ratings for Different Majors in Information Systems
 
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