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Summary

Digital Business Management (www.fh-ooe.at/dbm) Digital media and technologies have a strong influence on our business world and our society. They change competition in digital business and require new, innovative business models. Digital Business Management, the first Master’s degree programme offered by a university of applied sciences in cooperation with a traditional university looks at this dynamic competitive environment, influenced as it is by lasting digitalization of business processes, new entrepreneurship, global markets, interculturality, the increasing importance of intra-channel marketing measures and digital interconnectedness.

 

The Master’s degree programme, DBM is the first study programme in Austria to be offered jointly by a traditional university and a university of applied sciences. It therefore combines the benefits of both education systems, namely practical orientation and scientific nature. As a student you get to know both systems, with the best organizational framework for completing a Master’s degree programme in the minimum study time of four semesters. This enables you to study purposefully while pursuing your career at the same time. The program is taught for part-time students which means, that it is held on Friday afternoons, all day Saturdays and 2 intensive weeks a year alternately at the JKU Linz and at the Upper Austrian University of Applied Sciences Steyr campus.

 Focus of the Studies:

  • Sales and Sales Management: ability to conceptualize, evaluate, push forward and control strategic sales decisions.
  • Digital Business and Digital Marketing especially in
    * E-Business, E-Commerce, Mobile Business  Strategic Aspects of Digital
    *
    Business and Information Management  Entrepreneurship, Business
    *
    Modelling and Project Management Social Media, Digital Marketing und
    *
    Multichannel-Marketing
  • Leadership and Management Competence
  • Methodological competence in science and practice Creativity, innovation and implementation expertise

 

 

Highlights

  • Combining Science and Practice - Joint Program of University and University of Applied Science
  • exceptionally future oriented education in a growing market with top job opportunities
  • Business Trip to Digital Business companies in the last semester
  • interdisciplinary, up-to-date curriculum

Majors

Admission requirements
Completion of at least a 6 semester specialized relevant Bachelor's degree or a comparable higher education at university level. For international applicants: a profound knowledge of German is required.
Semester abroad
Made possible by flexible syllabus. JKU and FH OÖ have over 200 Partner Universities all over the world.
Combining Science and Practice
The Master’s degree programme, DBM is the first study programme in Austria to be offered jointly by a traditional university and a university of applied sciences. It therefore combines the benefits of both education systems, namely practical orientation and scientific nature. As a student you get to know both systems, with the best organizational framework for completing a Master’s degree programme in the minimum study time of four semesters. This enables you to study purposefully while pursuing your career at the same time.
Schedule Part-time
Duration 2 Years
Presence of students On-campus and on-line
Enrollment capacity per term 30
Average number of applications per term 90
Total number of enrolled students 60
Tuition and fees per year 0.00
Scholarships available No

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Andreas Auinger is professor for Digital Business since 2006 University of Applied Sciences Upper Austria, School of Management in Steyr. He is founding Head of Studies of the Masters Programme “Digital Business Management”. He earned his master’s degree and his Doctorate in Business Informatics at Johannes Kepler University of Linz. His main research areas are E/M-Commerce, HCI, Social Enterprise and Innovation Management in the context of Digital Business.

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