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Summary
Digital & Interactive Entertainment (DIE) track aims at providing students with a clear understanding of basic methods, techniques and tools for managing digital marketing strategies. This concentration area focuses on digital marketing platforms, content marketing, digitalization, monetization business models, hands-on-work using a variety of digital marketing and analytics tools and strategic decision making related to digital marketing strategies.
47C59000 Digital Marketing Strategies 6 ECTS
47C59300 Platforms and Ecosystems 6 ECTS
47C59200 Web and Mobile Analytics 6 ECTS
47C48000 Business Project 6 ECTS
| Course eligibility | Compulsory |
|---|---|
| Presence of students | On-campus |
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