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Project seminar | Information Systems, Technology and Innovation

Digital & Interactive Entertainment (DIE)

Summary

Digital & Interactive Entertainment (DIE) track aims at providing students with a clear understanding of basic methods, techniques and tools for managing digital marketing strategies. This concentration area focuses on digital marketing platforms, content marketing, digitalization, monetization business models, hands-on-work using a variety of digital marketing and analytics tools and strategic decision making related to digital marketing strategies.

47C59000 Digital Marketing Strategies 6 ECTS

47C59300 Platforms and Ecosystems 6 ECTS

47C59200 Web and Mobile Analytics 6 ECTS

47C48000 Business Project 6 ECTS

Course eligibility Compulsory
Presence of students On-campus
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