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Summary

Fundamentals of online trading (esp. e-commerce), economical, legal and ethic aspects of e-commerce. Business models differentiation of Business-to-Business (B2B) and Business-to-Consumers (B2C), architectures and functionalities (especially marketing, security and payment systems), technologies (intranet, extranets, web shops, collaboration systems and social media), e-government.

Learning outcomes

Students ...are able to describe the fundamental concepts of E-commerce ...describe the impact of E-Commerce and its business models on individuals, organizations, and society. They exemplify concepts, definitions and tasks; describe important factors distinguishing E-Business and traditional retail. ...apply methods and models in relation with E-Commerce solve contemporary problems. identify connections between concepts in E-Commerce, business models, information systems, and information technology. ...combine models, methods, and theories to implement holistic E-commerce concepts. ...evaluate the learned concepts and methods regarding its advantages and explanatory power - especially regarding different competitive strategies.
Number of credit hours per week 2
Course eligibility Compulsory
Presence of students On-campus
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