Electronic Business is thriving and is making significant inroads in business and everyday life. In fact, doing business electronically has become an integral part of everyday life for public and private organisations, both large and small, across the globe. Based on the information society discourse and related political visions like “eEurope”, the course will provide an overview of the core building blocks of business models. As it is widely recognized that eBusiness is best understood in a sectorial context, which reflect the contingencies and specifics of a respective industry, the course will use the travel and tourism industry as lead example and elaborate on the usage and development of eBusiness across different segments of that industry. Travel and tourism is an example of a global services industry characterized by a high level of information intensity and ICT innovation. Given the increasing exposure of businesses to security threats, the course will provide a brief introduction into theoretical and practical security, security strategy and privacy. Given the ongoing dynamics in business and the related need to manage and prioritize projects, the course encompasses a module in project management.

Learning outcomes

Academic: In preparing a briefing, debate or demonstration, the student should demonstrate the ability to select, engage with, assess and apply pieces of literature, to build a concise, yet coherent argument and to identify open issues. In the written examination, the student should demonstrate the ability to develop a coherent argument within a limited period of time, to integrate and apply several concepts to weigh pros and cons or identify threats, and to apply the concepts to a business case. Soft skills: The student should demonstrate the ability to productively work in groups and to coordinate with peers.
Number of credit hours per week 4
Course eligibility Compulsory
Presence of students On-campus