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Institute of Information Management

St. Gallen, St. Gallen, Switzerland
Information Systems

Summary

For more than 20 years, the Institute of Information Management of the University of St.Gallen (HSG) is dedicated to applied and design oriented research at the interface between business and IT. The team includes 5 directors/professors, 12 project leaders, more than 40 research associates, and 15 research assistants. In addition to research activities, it also offers courses for diplomas either as Executive Master of Business Engineering (EMBE) or IT Business Manager (ITBM).

Bachelor Programs

At the Bachelor’s Level you receive a generalist education. You acquire a broad spectrum of knowledge, preparing you for diverse and demanding work.

Assessment Year
Studies begin with the Assessment Year. The objective is to introduce students to our academic subjects as well as requirements and goals in order to help you to find out whether our requirements and areas of focus fit well with your own interests. All students must complete the same curriculum in this first year. From Autumn Semester 2013, the Assessment Year will continue in its time-tested teaching quality, but now in two separate tracks (German/English). This is being done in order to improve teacher/student ratio. There is an option between studying in German (German Track) or in English (English Track).

Bachelor’s Level 
After completing the “fixed menu” of the Assessment Year, the Bachelor's Level offers you an “à la carte” course of study – a broad, individually-focused programme with a maximum degree of freedom. In particular, you can choose from a broad range of elective course offerings and Contextual Studies. From Autumn Semester 2014, the majors in Business Administration, Economics and International Affairs can be completed in a flexible mix of English and German. In the course of their Bachelor's studies, students must, however, earn a minimum number of credits from core studies' courses in German and English. Language courses are on offer. 

First qualifying degree for a career 
After acquiring the Bachelor’s degree, you may either continue studying at the Master’s Level or enter the working world: The Bachelor’s degree is conceived as a professional qualification which allows you to gain your first practical experience. 

Credits 
The B.A. HSG degree requires completion of 180 ECTS credits, including the Assessment Year (60 ECTS). ECTS stands for European Credit Transfer System. One credit point is equivalent to 30 hours of work at the University of St.Gallen, including lectures, independent studies, semester projects and examinations.

Our Bachelor programmes (majors) have a regular duration of two years. The allowed number of semesters for the Bachelor's Level is limited to 10 semesters. 

As opposed to the Assessment Level, you must now decide on one of five majors.

The five majors available are:

  • Business Administration (English and German)
  • Economics (English and German)
  • International Affairs (English and German) 
  • Law 
  • Law and Economics


Elective subjects 
The major can be intensified or broadened with elective subjects, making it possible to individualise the degree course. A third of the courses of the Contact Studies are available for this purpose. You can make this selection from the courses from the University of St.Gallen, and with some limitations, also from other programmes at other universities.

The three-pillar model of course remains in place at the Bachelor's Level. You therefore complete 25% of your course work in the Contextual Studies, where a wide range of courses is available to you regardless of your major.

Master Programs

New technologies offer opportunities for new products, business models, processes and types of organisation. The economy needs agents of change who recognise the potential of new technologies and implement them in business solutions. We combine the traditional strengths of the University of St. Gallen with a business perspective on new technologies and train our students for this continually expanding labour market in all aspects of technology-based changes.

Courses

Bachelor of Arts HSG (B.A. HSG)

Lecture

In this course we are going to look at how digital technologies transform organization in various ways. The course will focus on enterprises' internal (like collaboration or R&D) and external (like marketing or corporate communications) use of digital technology and services as well as underlying business models of tool- or service-providers to give an understanding of the entire digital economy. The state of the art of current management practice will be given through various case studies. Furthermore, common cultural aspects, such as user or customer behavior in the web, as well as economic issues and governance will be addressed. This course can be considered a “101” on digital economy and provides an introductory overview on various topics like digital strategy, digital business models, or open innovation that are covered in depth in other courses.

The basic structure of the course covers topics such as:

  • Internet and the digital economy
  • Digital strategy
  • Digital business models
  • Digital transformation
  • Business 2.0 / Enterprise 2.0
  • Culture, maturity and behavior in the digital economy 
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Lecture

Not only service providers, but also many other organizations in the economy and administration are increasingly following a service logic in order to develop and control their activities and thus create new opportunities for innovation. Servitization, hybrid value creation, product service systems or service-led economy are key words that characterize a central paradigm shift in business and science. Interactive value creation, which can only take place in cooperation and context, characterizes business models that follow the paradigm. To develop and market services successfully is therefore a key success factor for many companies. In order to systematically exploit these opportunities, special skills are required for service design and management. This is due to the special characteristics of services. They are immaterial and require joint efforts by the customer and the vendor to achieve the desired results. It is the interaction between the customer and the vendor that allows customers to assure a value in the service's use process.

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Master of Arts in Business Innovation

Lecture

Technologies and tools for semantic text analysis have matured past the point of lab experiments and prototypes. Thus, more and more companies consider to regularly use them it in various fields of business applications.

Texts - may they be economic news, customer reports, corporate websites, patents, analyst reports, social media or documents of political nature - are digitally available nowadays and can be analyszed in real time. A text database, called text corpus, especially when combined with internal and structured data, enables organizations to investigate new questions and to respond much faster to a changing environment and thus achieve strategic advantages.

Typical application fields of semantic analysis are

  • competitive intelligence,
  • technology monitoring, and
  • market analysis, such as start-up monitoring.
  • Also, e.g. sentiment analysis of social media and
  • risk analysis - as common in the insurance industry - are established application areas.

In order to identify the business potential of the enterprise application of text intelligence – including the assessment of the technical as well as organizational efforts required - a solid technical understanding and good knowledge of the individual business processes are required. It is important to understand that text analytics applications do not provide automatic answers and decisions; human interpretations are is needed and part of the business solutions.

Until now, topics such as text mining and semantic text analysis have mainly been taught in computer science courses with a strong focus on technology foundations.

Nowadays, the market maturity of text analysis technology also requires master students in management and strategy to have a basic understanding of the technologies, concepts and about the diversity of enterprise applications.  

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People

Have you met...
People

Jan Marco Leimeister is a professor for information systems and director of the Institute of Information Management (IWI-HSG), University of St. Gallen, Switzerland. He is furthermore director of the Interdisciplinary Research Center for Information System Design (ITeG) at Kassel University, Germany. His teaching and research areas include Digital Business, IT innovation management, Service Science, Collaboration Engineering, Ubiquitous Computing and Crowdsourcing. Jan Marco Leimeister serves on the editorial board of various international journals and is regularly member of program committees of international conferences in the field of Information Systems. He runs several research groups and his research projects are funded by European Union, German Ministries, DFG, various foundations and industry.

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Editors

Have you met...
People

Jan Marco Leimeister is a professor for information systems and director of the Institute of Information Management (IWI-HSG), University of St. Gallen, Switzerland. He is furthermore director of the Interdisciplinary Research Center for Information System Design (ITeG) at Kassel University, Germany. His teaching and research areas include Digital Business, IT innovation management, Service Science, Collaboration Engineering, Ubiquitous Computing and Crowdsourcing. Jan Marco Leimeister serves on the editorial board of various international journals and is regularly member of program committees of international conferences in the field of Information Systems. He runs several research groups and his research projects are funded by European Union, German Ministries, DFG, various foundations and industry.

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