The course introduces the student to digital business, encompassing both buy-side and sell-side e-commerce as well as electronic transactions within an organisation.
The course starts by equipping the student with an understanding of concepts and terminology within the field, and goes on to identify and review key management decisions required by organisations in the digital business domain.
Upon completion of the course, the student should be able to:
- Understand and describe the digitalization of enterprises, organizations and society and the consequences of this on the market environment
- Understand and be able to apply central concepts and terminology within the field of electronic commerce correctly
- Understand how information technology can be used to leverage competitiveness and strategy in organizations from three perspectives: Business-to-business (B2B), Business-to-consumer (B2C) and Business-to-employee (B2E)
- Be able to recognize and describe economic characteristics of information and the business implications of them
- Be able to describe ways to create and maintain trust and loyalty in the digital environment
- Gain basic understanding of e-commerce analytics, understand central metrics and understand how data can be utilized to improve company strategy and operations in the electronic commerce domain
|Presence of students||On-campus and on-line|
Title: Digital Business and E-Commerce Management
Author: Chaffey, Dave
Publisher: Pearson Education
The Faculty of Social Sciences, Business and Economics at Åbo Akademi university, which has started on the 1 st of January 2015, joins together the central scientific fields of business, jurisprudence and social sciences. The faculty sees huge advantages within the cross-boundary collaboration and the combination of width and depth of subjects and fields of knowledge. The basic education comprises courses and study programmes on both Bachelor- and Master level.
Science of high international standard is carried out within the faculty. Information and customer behavior in digital business; entrepreneurship and innovations; creative economics; sustainability; labour economics; human rights; elections; democracy; cultural policy; religion in Swedish speaking Finland. These are a few examples of the current fields of research at the faculty.
The faculty operates in Turku (Åbo) and Vaasa. In Turku the activities are mainly concentrated to three campuses; ASA, Hanken and Domvillan. Apart from those some functions can also be found in Åhuset. In Vaasa the main activity can be found in Academill.