MARIOS KOUFARIS is a Professor of Information Systems and Chair of the Paul H. Chook Department of Information Systems and Statistics at the Zicklin School of Business of Baruch College, CUNY in New York City. He received a Ph.D. in Information Systems from the Stern School of Business of New York University, as well as a B.Sc. in Decision Sciences from the Wharton School of Business and a B.A. in Psychology from the College of Arts and Sciences, both at the University of Pennsylvania. His research focuses mainly on the determinants of user beliefs, attitudes, and behavior in different contexts. His work has been published in multiple journals, including Information Systems Research, MIS Quarterly, European Journal of Information Systems, Journal of Management Information Systems, International Journal of Electronic Commerce, and Information & Management