The research-oriented Master's program in Business Informatics and Digital Transformation allows an individual and targeted analysis of the technical and technology-induced economic changes in digital transformation. The study program pursues an interdisciplinary approach between subjects such as BI/IS, computer science, business administration and public management. With a modern concept of research orientation, flexible content and interdisciplinarity, future Chief Digital Officers (CDO) and Chief Executive Officers (CEO) will be developed for the digital economy and society. It is worth mentioning the opportunity to complete the compulsory subjects at an early stage, and on this basis to use high degrees of freedom in the selection of one major research subject in the following semesters. For suitable students this includes the possibility to be involved in the current research work of the chairs. Thus, both the scientific orientation and a high practice orientation characterize the study offer. The supervisory relationship within the program is very good. The course of study sets an emphasis on BI/IS research methods and prepares eligable students to pursue a PhD.
- Digital Transformation
- Research orientation
- Digital Leadership
- Digital Excellence
- Mobile and Digital Business
- The influence of smartphones and other mobile devices in connection with the collection, evaluation, preparation and use of data in a new way using "big data" techniques changes the relationship between organizations and end users at a strategic level. Against this background, the aim of this course is to teach students the technology, effects and consequences of digitalization in the B2C context. In doing so, the levels of individual users, companies, industries and economies are examined. Mobile phones, mobile payment, including related applications and the expected strategies of the leading companies in the virtual world such as Apple, Google, Facebook, eBay / PayPal and Amazon (in short: AGFEA), but especially their future business models and impact on the real world. In this area, the curriculum is aimed not only at the level of knowledge and analysis skills, but also at the strategic level in terms of judgment and design.
- Social Media and Data Science
- As the adoption and usage of social applications is on the rise (e.g. Facebook, Airbnb, Twitter, PatientsLikeMe), there is a growing interest in understanding behavior and perceptions of users, as well as the impact of this use on businesses, public sector and society as a whole. Against this background, the goal is to empower students with a set of research approaches and methods that can be used to understand this phenomenon. Among others, course participants will be trained to collect and analyze qualitative and quantitative data that reflects usage patterns and perceptions of users of various social applications.
- Architectures of Enterprise Application Systems and Internet of Things
- The aim of this major is to deal with the fundamentals and research questions in the field of enterprise architecture management. In doing so, students should take different perspectives in order to comprehensively understand the topic. The views of a CIO, a software architect and an IT security officer are used to display the topic from different angles. Numerous Internet-enabled terminals (e.g., smartphones, tablets, smart TVs, cars) are now equipped with access to the manufacturer's digital platform and its marketplace. Applications can be obtained via the marketplaces of the manufacturers. These applications can be developed by third parties and made available on the marketplaces. Prominent examples like the Apple AppStore or Google Play Store represent only a small selection from the private customer sector. In the context of this major there are numerous research questions, which the students will elaborate.
- Digital Government
- Administrative modernization through digital government is pursued within a wide range of strategies and initiatives. Nevertheless, the three main objectives of quality improvement, cost reduction and time saving have not yet been achieved satisfactorily. This major deals with digital government foundations, strategies and solutions. Even a critical look at less successful projects is not enough. Speakers from practice will contribute content to selected topics. The aim of the major is to enable students to solve strategic problems in the field of application systems in public administrations. It also encourages the research on digitization in the public sector.
|Presence of students||On-campus|
|Enrollment capacity per term||20|