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Summary
This programme aims to present at postgraduate level the theories, methods, support techniques and skills required for efficient and effective management of information in the business, commercial, industrial and public sectors. The programme has a very flexible programme structure. Students can choose one of the following three specializations, or customize their own specialization of study.
Specialization-1: Business Intelligence
Specialization-2: Social Media Management
Specialization-3: Technology and Entrepreneurship
Highlights
- Flexible programme structure with 3 different specializations: Business Intelligence, Social Media Management, Technology and Entrepreneurship
- Work experience scholarship covering up to half of the tuition fee
Majors
- Business Intelligence
- Social Media Management
- Technology and Entrepreneurship
| Schedule | Part-time and full-time |
|---|---|
| Duration | 12 Months |
| Presence of students | On-campus |
| Enrollment capacity per term | 90 |
| Total number of enrolled students | 120 |
| Tuition and fees per year | 131100.00 HKD |
| Scholarships available | Yes |
Courses
AC5511 aims to provide students with the knowledge of financial reporting and management accounting. Students are expected to obtain in-depth understanding of the underlying accounting concepts and standards governing the preparation of financial statements under generally accepted accounting principles (GAAP) in Hong Kong and will be equipped with appropriate skills in preparing and reporting financial accounting information under Hong Kong GAAP. In addition, the course provides a review of the functions and information needs of management in the contemporary business environment and allows students to acquire knowledge of inventory valuation and product costing in a manufacturing company at a level suitable for managers.
The course aims to teach students the process, models, and tools for data analysis and analytics in business, such as in finance, marketing, etc. The course will teach students the practical skills to employ software packages (such as spreadsheets and statistics software) and apply necessary extensions (such as with add-in tools, macros, scripts, queries, etc.) to analytical framework and tackle business data analysis problems for corporation manage and decision making.