Course contents: basics of internet economy; segments of e-business; Electronic markets and virtual marketplaces; e-procurement-business models; basic knowledge of the transaction cost theory; transmission of transaction costs theoretical framework to electronically supported transactions of e-business and e-commerce
The students should acquire knowledge about the peculiarities of the Internet economy and in particular on their conditions. In this context, an intensive examination of goals, objects and problems of electronic business and electronic commerce takes place. As a result, concrete recommendations for e-commerce activities can be derived.
|Presence of students||On-campus|