Ola is a Professor and the Head of the Information Systems and Management Group at Warwick Business School. His research interests relate to the transformative potential of digital technology as it pervades modern business and entrepreneurship. Ola teaches digital business strategy and digital innovation at the undergraduate and postgraduate levels. He has worked and consulted with leading companies such as General Motors, Mecel, Volvo Cars, Volvo Trucks, and many more. He is a visiting professor at the Swedish Center for Digital Innovation at University of Gothenburg. He is also an external expert for the Information Systems and Innovation Group, Department of Management at the London School of Economics. He was a runner-up for the Warwick University 2015 "Outstanding Contribution to Research Excellence" award. He received a Warwick Business School award for "Outstanding Contribution to Research" in 2016-2017.